Muse
Meta · Checked 2026-10-04
What It Does
A personal AI agent unveiled by Meta on September 8, 2026. It goes beyond answering questions to directly handle tasks such as sending emails, booking travel, and filling forms, continuing even after the app is closed. It requests user approval before sensitive actions and is powered by Meta's Muse Spark model.
Official Videos
Who It Is For (Site Operator's Opinion)
Suitable for people living in the US·Canada who frequently use WhatsApp·Instagram and want to try a free personal agent for errands. Other regions, including South Korea, are not officially supported.
Tasks You Can Delegate
- Handle everyday tasks such as sending emails and booking travel
- Open a web browser to fill forms and negotiate on your behalf
- Turn recipe reels saved on Instagram into shopping lists
- Turn long-term goals into personalized action plans
- Complete purchases at connected stores (Stripe Link)
Where to Use It
Use through messages in iOS·Android apps, the website (muse.ai), and WhatsApp. AI glasses support is 'coming soon'. 'Muse for Small Business' is also available.
Pricing
- Free $0/month
Use within free usage limits. Wait for renewal or upgrade to a paid plan when the limit is reached
- Power $20/month
$20 per month, 500 million Muse tokens weekly, automatically renews monthly
- Maximum $100/month
$100 per month, 3 billion Muse tokens weekly, automatically renews monthly
Is It Free to Use?
Free to use. Meta states that 'most features you need are free'; when free usage limits are exceeded, users must upgrade to a paid subscription (Power·Maximum) or wait for limits to replenish.
Supported Regions
The launch announcement (9/8) stated 'rolling out in the US on iOS·Android·muse.ai', and the 9/29 announcement stated 'available in the US and Canada'. The help center says it is 'available only in certain regions, in limited testing'. South Korea·Japan·EU support is not mentioned (= safest to treat them as officially unsupported). Subscriptions require age 18 or above and residence in a Muse-supported country.
What We Have Not Yet Confirmed
- The verified YouTube @muse channel is featured in the 'Channels' tab of Meta's official channel (@Meta), so it was judged to be an official Meta channel. However, Meta newsroom articles link only to youtube.com/meta, not @muse.
- Official prices ($20·$100) were confirmed on the Korean-language Meta help center page. Won prices or annual pricing were not found on official pages.
- No official launch schedule has been announced for South Korea·Japan·EU.
- Muse Charm (dedicated device) was only unveiled at Connect 2026, with 'more to share at the end of the year'. Pricing and release date undecided.
- The Meta AI app (chatbot) and Muse (agent) are separate products; Muse Spark is the name of a model unveiled in April 2026.
Unverified